Rowing is for everyone. A look into how I launched the first-ever marketing efforts for GNRC, creating an authentic brand presence a digital presence that reflects a sense of belonging both on and off the water.

The Result

Drove record-breaking attendance at club events and boosted program sign-ups through targeted, community-focused content.

Grew the club’s Instagram performance with a 211% increase in engagement, 9.2% growth in followers, and a 40.8% rise in accounts reached.
Designed and implemented the club’s first-ever content strategy, introducing a cohesive visual identity and consistent posting schedule across platforms.